ARUBA TOURISM
Aruba is special. They call it One Happy Island for a reason, and just about anyone lucky enough to visit can’t wait to go back. It grabs hold of you and won’t let you go. We call it “The Aruba Effect”, and it’s our goal to bring those magical vibes to social feeds across the globe. Over the past few years I’ve helped to develop and execute the island’s social approach to help give followers the feeling like they’re on-island with us, soaking up all the liquid happiness, exploring the white sand beaches, hidden gems, incredible cuisine, and amazing experiences.
I work with a strategy partner to oversee a team of designers, concepting content ideas and leading social shoots on the island to help bring a truly authentic first-person experience to life.
Role: Social Creative Lead + Creative Director + Sometimes Designer