DEER & BEER

JÄGERMEISTER

Pairing Jägermeister with your favorite craft beer is surprisingly good. I know, I’ve tried it. A few times. So, to get the word out about this special relationship, we had to insert the brand into craft beer culture. Just about every good craft beer bar has a massive blackboard menu filled with different styles, beers, and breweries. We partnered with some of the best names in craft beer and used the iconic blackboard to show how adding a Deer can really bring your beer to life. The work lived in TVC, digital video, digital OOH, digital display, and on Spotify.

A :15 hero spot lead the campaign in TV and pre-roll.

06s PARTNER VERSIONS

In the tradition of craft beer collabs, we created :06 micro-videos that paired the brand with key craft brewery partners.
(Plus one generic for good measure)

OUT OF HOME

Drinkers encountered Deer & Beer digital out of home on billboards and bus shelters, near (or sometimes in) bars.
Then, were retargeted on mobile to help reinforce the bold new pairing.

TAPROOM PLAYLISTS

Audio ads and matching display on Spotify sent listeners to branded playlists curated for each partner brewery with songs on their taprooms’ playlists - letting beer fans really feel like they’re at the brewery while they pair a beer with their deer.