DON’T DREAM

AVIS

After a long absence from advertising, Avis needed to boldly re-enter the space with a premium spot that separated the brand from the pack of gimmicky, celebrity-obsessed car rental adversaries. In this spot, Avis reminds us that dreams don’t make things happen, plans do. And Avis works around the clock to make sure your plans stay on track.

Director: Samuel Bayer