STAY GROUNDED.

MATCHALOVE // ITO-EN

Matcha’s popularity was rising, and so was the conversation in the wellness space on social. We worked with Ito En to create a brand campaign that captured this trend, and positions the tea as a healthy alternative to crash-inducing energy drinks. Whether you’re going to kickboxing or the office, MatchaLove is a vital part of a health-conscious on-the-go lifestyle that supports clarity and keeps you grounded so you can win the day.

ROLE: Creative Lead, Art Director, Designer

:15 Brand Campaign Spot

Key Art Stills

Cinemagraph + Looping GIFs

Animated Display Ads

Case Study