PLAN ON US

AVIS

I created the art direction for Avis’s “Plan on us” campaign and led a team of designers and motion designers in implementing the new campaign design system across multiple touch-points. With Plan on us, we wanted to convey a sense of trust, reliability, and confidence that Avis will help you get from point A to point B. This led to the development of a design system that explores paths that “connect the dots” and bring you from one place to the next through each visual. These dot paths represent the plans that you make, and that Avis helps you keep.