THE RTA STORE
REBRAND
The RTA Store sells dream kitchens. And while their cabinetry is beautiful, their brand needed a little renovation. As Creative Director, Art Director, and Designer, I co-lead the team tasked with re-envisioning how the The RTA Store presents itself to the world. We wanted to pull them away from the spotless, yet lifeless, showroom aesthetic and give them a beautiful, yet lived-in, human approach that allows customers to view the kitchen of their dreams as a functionally significant space in their lives. We gave them a new logo and design system, shot TVC that focused on creating memories (with a fresh batch of still photography), along with display and social that adopted their new tone.
A new, modern, simplified logo gives the brand an approachable and friendly, yet professional, aesthetic.
SOCIAL
DISPLAY
PHOTOGRAPHY
(just a little sample)
