#SHARPWEEK

HBO 

For the final week of Sharp Objects, we celebrated the series with a cross-platform social campaign that created anticipation for the ending lurking around the corner.

A video hit Instagram feeds to set the tone for the week.

#SharpWeek took over the HBO social profiles

#SharpWeek Sightings profiled the different species on IG Stories each day throughout the week.

To help fans celebrate, we released everyone’s favorite wallpaper to add to your phone.