SOPRANOS NICKNAMES
HBO
For 20 years, The Sopranos has made people kinda want to be in the mob. So to mark that milestone 20th anniversary we made fans feel like they’re finally part of the family with their very own Sopranos nickname.
ROLE: Wrote nicknames in realtime, created hero art, oversaw design implementation across all nicknames.
PRESS: Fast Company, Daily Mail, BuzzFeed, Ad Week, Ad Age, A.V. Club, Mashable, Muse by Clio
One Show Bronze Pencil - Craft (Writing)
It all started with a tweet.
In honor of the 20th anniversary of The Sopranos, I’m handing out Soprano nicknames today. Who wants one? FYI if you tell me your first name, this is way easier for me.
— HBO (@HBO) January 10, 2019
We responded in realtime with custom nicknames. A lot of them.
No, you're pic.twitter.com/c4Ofh1ZBjj
— HBO (@HBO) January 10, 2019
— HBO (@HBO) January 10, 2019
— HBO (@HBO) January 10, 2019
— HBO (@HBO) January 10, 2019
When you're here, you're pic.twitter.com/GHN2IZo4gg
— HBO (@HBO) January 10, 2019
— HBO (@HBO) January 10, 2019
— HBO (@HBO) January 10, 2019
— HBO (@HBO) January 10, 2019
— HBO (@HBO) January 10, 2019
— HBO (@HBO) January 10, 2019
— HBO (@HBO) January 11, 2019
— HBO (@HBO) January 11, 2019
— HBO (@HBO) January 10, 2019
A belated Merry Christmas, you pic.twitter.com/iXZDrt1XBB
— HBO (@HBO) January 10, 2019
— HBO (@HBO) January 11, 2019
— HBO (@HBO) January 11, 2019
— HBO (@HBO) January 10, 2019
GOOD MORNING! pic.twitter.com/M9IN9dFg0R
— HBO (@HBO) January 10, 2019
People loved their new mob nicknames.
My Sopranos nickname! https://t.co/s9nM3d7Avk
— Jake Tapper (@jaketapper) January 10, 2019
— Laura Dern (@LauraDern) January 10, 2019
Done and done. Business cards are next. @HBO pic.twitter.com/LSpzbWeTGP
— T-Mobile (@TMobile) January 11, 2019
👮🏻♂️
— Roger Federer (@rogerfederer) January 10, 2019
brb making this my twitter bio 💕
— GIPHY (@GIPHY) January 10, 2019
🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩 https://t.co/afiyPxgATL
— D'Arcy Carden (@DarcyCarden) January 10, 2019
Twitter seemed to approve as well.
This is one of the beat pieces of content and community management I've ever seen. Gold. https://t.co/M83yAVqbrj
— Enda Conway (@EndaConway) January 11, 2019
Thread of the year so far. Bravo, @HBO social media team. #Sopranos https://t.co/l3IVSX19gO
— Big Al (@thelifeofespo) January 11, 2019
HBO has won Twitter today, this thread is perfect! #Sopranos20 https://t.co/GD8tBDsWFo
— Mike Radoslav (@MikeRadoslav) January 10, 2019
I spit out my afternoon coffee when I looked at the replies and saw the name HBO gave Ben Schwartz. Also, I'd like a name. https://t.co/f1spdrqOMJ
— Jason Diamond (@imjasondiamond) January 10, 2019
When anyone says says fun, engaging mobile storytelling is too hard for entertainment brands & IP, show them this thread 👇🏼👇🏽👇🏾 https://t.co/nMuObwIsbD
— Anna Higgs (@AnnaEHiggs) January 11, 2019
This is what social media was made for. https://t.co/E9GDXs2s6V
— Joemama's Free Press (@Joemama75) January 10, 2019
And some personal favorites
The @HBO social media team should be showered in bonuses. A+ idea and execution. Take notes, #employerbrand and #recruitmentmarketing peeps... https://t.co/VxeQMETG9Y
— Josh Zywien (@JoshZywien) January 11, 2019
Someone give HBO's Twitter team a pay rise. https://t.co/0VMGur0ENj
— Sarah Doran (@sarahisnothere) January 10, 2019
The Press said nice things.
And when it was over, there was really only one true ending.
The End pic.twitter.com/zBRbtoxIlx
— HBO (@HBO) January 11, 2019
